YouTube Gaming: 5 Things to Explode Your Channel

YouTube Gaming

YouTube Gaming: 5 Things to Explode Your Channel

YouTube is by far one of the biggest thing on the planet.  Over 100 hours of video are uploaded to YouTube every minute, and it is considered to be the second biggest search engine on the planet, running more searches per hour than AOL, Bing, Yahoo, and Ask! Combined.  In short, YouTube is huge.  And right now, the biggest on YouTube is gaming videos.

If you’re a YouTube gaming brand or channel, there’s been no better time to grow your channel.

If you’re thinking about launching your own gaming channel, the first thing you should do is get your head checked.  Why?  Well, remember what I said before about there being so many gaming channels out there?  I wasn’t lying.  This is a tough market to break into, and at this point you need to understand the reality of the situation: while you are trying to launch your gaming channel, everyone else is, too.

Understand?  Good.

Still with me?  Good.

Since you’re still reading, I can assume you’re serious about doing this.  That’s great, but get ready to put some work into it.  So, if you’re going to launch your channel, or if you have one, but you’re not sure what to do to get people to watch it, what do you need to do?  Read on as I give you some important tips on how to explode your YouTube gaming channel.  A warning, though: this list only scratches the surface of the topic, and is not intended to be a full-proof way to become internet famous!


1) Make sure your site and its content is visually appealing


People aren’t going to visit or stay on your site if it looks like it was thrown together by a couple of ten year olds with an extra five minutes on their hands.  There are so many sites people can go to that an instant visual appeal becomes essential.  This means a catchy name, cool logo, good page design and color scheme — all the things you would expect from a professional web designer.

But it can’t stop there — you need to put some thought (and money) into your video production as well.  Does your content look good, with catchy titles?  Is it well-edited and put together?  In short, would someone want to watch it?


2) Be prepared to engage with people outside of your channel


This is all about marketing, and there are a lot of ways to do it: write a blog that links to your channel.  Develop a social media presence on Twitter (or other sites).  Try and contribute to other online gaming magazines or sites that are looking for content.  By building up a name and reputation, people will start to take you (and your channel) more seriously, and be willing to watch.


3) Don’t forget the SEO


SEO — Search Engine Optimization — is all about getting your videos to pop on a web search.  How do you do this?  Keywords.  By finding out what keywords people are typing, and peppering those keywords (one keyword per video, otherwise you’ll confuse the search engine) into your video title and description, the chances of it showing up more prominently in a search are much higher, which will drive traffic to your site.


4) Collaborate


This is similar to #2 — a great way to build your name is to collaborate with others out there trying to do the same things.  This will cross-pollinate your viewership, and if your subscribers and their subscribers like what they see, it turns into a win-win for all involved.  Notice, I said collaborate — this doesn’t mean hounding the established gamers for a mention or shout-out.  That’s annoying, never works, and they’ll end up resenting you in the first place.  You have to earn it!


5) Analyze your data


As you start publishing videos, keep an eye on your data and stats.  You might start to notice trends as to when your viewership spikes.  When that happens, you can start to plan your video releases to correspond with those time, which will help drive existing members to your channel over and over.

As I said, these tips barely scratch the surface, but they should be enough to get a couple more subscriptions your way.  Above all, keep releasing high-quality videos that people will want to watch!


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